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I personally feel that soft skills, are the key to a successful telephone inquiry that turns into a sit.  The caller judges your genuiness regarding their concerns.  Do you make them feel like a number, and talk over them and set an appointment based on quickly getting them off the phone; but, their on your calendar and they don't show up. Why?  You didn't listen to them and where they are in life, they told you, even if it was subtle.  What I've seen from various schools is the rush to get the prospective candidate in and they feel like a number.  There was no rapport built from the beginning, that is what I would call "A LOST OPPORTUNITY".  Value is very important in every aspect of our lives, not reading a script to talk to people, they can't and won't relate to that, it's too impersonal.  It's has a cold feel to it.  It's not warm and fuzzy.  We are not robots that's program to say the same thing when it's not relevant to that individuals situation or where they are in life.  We are human beings filled with emotions of love and fear, that's looking for human direction.  Understanding rules, regulations, compliances are absolutely essential but we must also include personality and a keen ear for listening.  Sometimes we over-talk the situation and fail to close "MISSED OPPORTUNITY" (AGAIN),

Brenda, Director of Admissions

 

 

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