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An effective learning can happen only if the content is up to the mark and meets the end user requirements. The learners must be able to satisfy their question ‘What’s in it for me?’ A positive answer to this question will ensure an acceptance of the content and an intended learning from it. The content must not be too long, the best practice is to break it into small chunks and present it along with relevant media assets.

Christopher,

You are correct. We used to think only adult learners asked the questions "what's in it for me", per Adult Learning Theory, Malcolm Knowles. Now, the millennials now exhibit the same type of behavior. I think we owe them an answer to that question.

Dr. Kelly Wilkinson

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