Selling the Experience
While the ultimate goal is to recruit students for the school, I think it is incredibly important to sell the experience. This isn't just an education, it's a journey, an accomplishment. Being able to properly use the tools and relate them specifically to each prosepective student is key.
I totally agree with this statement. While I feel the main goal is to recruit students, it doesn't help if you aren't selling the experience and showing them all that your school has to offer. If you take pride in your job, then you should bend over backwards in helping them with everything that you can in order for them to "buy" it but also to make them feel welcomed and accomadating. Helping that student is the ultimate goal and should be for everyone that you come in contact with when you start the process.
I agree. I liked the suggestion to sit in on classes to get a feel for the tough classes to really sell the experience. Also, it is good to take it a step beyond just knowing the success stories but to know the students and their experience with the entire process from enrolling, attending to their career.
I agree! Of course the skills and knowledge the students will learn at any institution are of great value and will help them along their journey of gaining employment and finding careers that will help them through their lives, but I think the experience they will gain and the things they will learn about themselves are tools that are just as important. One of the goals of institution is to have graduate who are not only skilled and able in their field, but are honest, hardworking, and upstanding individuals. Higher education isn't just about what's offered in the classroom, it's also about what you learn along the way as you are trying to achieve a degree or certificate.
I couldn't agree more. I think that it is also important to set specific, realistic expectations of what school will be like. Talk to them before enrollment about the hard work and dedication that is required to complete school. Tell them they must come to class, participate, do their homework and ask for help when needed. The clearer you are about what success entails the better prepared students are to rise to the challenge.
Yes Andrea,
You got it!!! You have to be able to relate to the students' and share the experience with them. In my opinion, this is the ultimate strategy to successful recruiting.
I believe in building the VALUE of Education versus selling an experience!
Hello Jennifer,
I liked the suggestion to sit in on classes also. It is great to understand the perspective of students in order to truly explain our programs to potential students.
I agree with Angela's comment --- the focus should be on the value of education. I think recognizing that enrolling in a program can be the start of an exciting new chapter in one's life. Overall, there is no better investment one can make in one's future than education.
I agree with the suggestion of sitting in class. It really helps when informing the students about what to expect.
I agree with all of the comments on the value of the education that a potential student will gain. I believe that if you believe in the institution that you are representing and have a real compassion for people and all of the different situations you will encounter, then I believe you will be successful!
