Tracking Leads
I am so glad that I learned from this course the importance of tracking leads! I knew it was always important before but I realized how false some of my notions about advertising were. Now I know that the more detailed I am about tracking, the better I am prepared for creativitiy, negotiations, and future choices.
Tracking leads may not be an exact science, but there are ways you can try to be as accurate as possible. It surprises me how often I hear about agencies that don't track leads. Tracking leads as accurately as possible only leads to better buying decisions.
I agree. This is something that totally needs to be streamlined in our institution. I have made notes and will put in motion the things that need to be made to see what works and what does not instead of individuals in our organization making decisions based on personal preference.
