WB
We seemed to notice a decline in TV leads for a specific market when the WB was no longer available. Has anyone else noticed this trend?
Definitely. The change-over was a time of uncertainty - we knew there would be an impact, but we weren't sure how much, either positively or negatively. Obviously, we had some markets that were hit harder than others - some of this coming from having to move dollars to other stations that might be considered lower tiered stations for our industry.
