In all seriousness, the money is often a subject of conversation for students who are upset with a class, or their performance, or an instructor. "What am I paying for?" or worse "What a waste of money!". The opposite is also true... I see students, especially young ones right out of high school, who spend a lot of money to come to school, and then treat it like high school. They perform poorly or fail without ever trying to do well. The pendulum swings both ways, and handling students as customers and showing them the value of what they're paying for is good customer service!