Excellent question Gwendolyn! As a former DOA and VP of Admissions myself, I could easily see your perspective on this.
What I've come to realize is a HUGE opportunity for admissions to assist students in ways that are different from what they've done in the past. Imagine if future admission professionals actually had training and experience similar to a guidance counselor along with tools to assist prospective students in making a well informed decision prior to enrolling? Could that impact student retention in a positive way?
