I have found through my own experience and via the experience of seasoned successful admissions reps that genuine caring, offering exceptional customer service, respect and a true listening ear have led to building strong ongoing relationships with students who have enrolled, thereby leading to many referrals. Maybe going back to the old "mom and pop" business owner mentality of truly putting the customer first and caring about them is the first step in adjusting? Instead of just trying to hit the numbers to meet the goals, truly be there to help the prospective student find the right program for them. This comes across and builds trust.