A leader with a clear vision and passion for her vision can hope to motivate her team with her infectious enthusiasm. However, this is not enough. External motivators such as hope for a raise or bonus serve a purpose but are also limited in motivating others. Hopes for promotion are a strong motivator, but realistically, not all members of a team will be promoted - many of them are needed in their specific area of expertise. What else can be used to motivate employees to maximize their contribution at work?