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Hi Katie,

For accredited schools that must report placement and graduation rates, the frequency is based on the particular accrediting body which tends to be annual with the cohort defined by the particular accrediting body.  If a school is not accredited and isn't required to report, as you indicate, it is still a best practice to collect the type of information you mention.  While numbers fluctuate, data collection is a continuous process so the cycle of collection never really stops.  

With that in mind, I presume you are asking when the information that is provided to the public should be updated.  If your institution has reporting requirements, I'd suggest following those reporting timelines to update information.  It may still be a good practice to update statistics annually even if your school doesn't have reporting requirements.  Beyond having current information, it establishes a history of data that you can review to identify patterns over the years which may prove very helpful. 

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