Institutions are accustomed to investing in student enrollment. However, improving student success and increasing student retention rates yields a higher financial benefit. It is more cost-effective to keep students who are already enrolled than to invest in recruitment efforts to drive up enrollment numbers. In order to determine just how much money can be saved by improving student retention. Student retention efforts not only improve the financial health of an institution but also allow for more flexibility to reinvest in student success programming that yields an even higher return on investment.