Coaching or Feedback
I always try to liken Feedback to Coaching. Feedback, because done poorly, sometimes feels punitive. Most people are familiar with Coaches, be it little league, swimming, etc. When feedback is couched in the vestments of coaching, I believe it is easier to take, actively discuss, and set positive measurable outcomes. It takes more work, but it gives both parties a clear understanding that we want improvement and 'WE' want to work together to get there.
I agree that feedback is more useful when it is like coaching because it's perceived in a positive manner. It puts the ball in the court of the person receiving the feedback. It also gives onus to the person receiving the feedback.
