DI FU

I agree with Isabel. We have found that this is the most effective way for recruiting marketing. We have done TV shows, expos, or job fairs or even paid for the leads. However, we have never had successful results as we have expected. Instead, our patients, our students and alumni have referred prospective students to our school. For students they are happy with what they are learning. For patients they get very good results from our interns' treatments. And for our alumni they are doing well in their practice. That's why they like to refer students to our school. Their good examples convice the prospective students best. It is same with the our faculty and staff's referals.

Dr. Susan Schulz

Very good idea Isabel. It takes a lot for a school to count on word of mouth. But it does mean that the school is student focused and that students are happy, successful, and get jobs. Student retention and satisfaction takes the efforts of the entire school. Faculty and staff have to be trained to put the student first. When all this happens, students are happy to refer other people to the school. Of course you may have to remind students and grads to do that. It means staying in touch with students and alumni so they know when a program will start and how to recommend their friends. It takes cooeration from everyone to count on marketing by referrals and not by dollars. Thanks, Susan