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What is considered to be the most effective marketing strategy and why? Does it depend a lot on the location of the institution? Or is there a universal strategy that seems to get the best results for prospective students across the board?

Jessica,

That is a million dollar question! It will vary by location, demographics, budget, type of program offerings.

Patty Aronoff

I find that a diversified approach works well--some advertising combined with some direct marketing.

Linda,

Many different ways are used because there isn't one perfect medium.

Patty Aronoff

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