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getting the message out

I presently drop brochures around town, but it doesn't seem to do much. I am very excited about the newsletter and the press releases. We also have calenders to give out but we were giving them to our clients. I think we will do some door hangers with calenders and newsletters.

Hi Cindy
You are doing some interesting marketing blasts. Blasts are a shot gun approach not specifically designed to reach your target. Suggest you think about your ideal student - age, gender, background, interests. Then figure out where they are and send the brochures directly to them. And advertise in publications they tend to read. Good luck, Susan

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