Dr. Susan Schulz

Hi Holli
Brainstorming is a great idea to generate ways to create news at your school. There are hundreds of ways. Just have to get everyone's ideas. Keep in mind that any releases you send to publications have to be newsworthy. That helps ensure that editors will pay attention to what you send in. You can also send in news of events at your school. Typically the best way to do this is get the names of the folks at each publication who handle calendar announcements. A little bit every week and you'll see your school name in the media regularly. Best wishes, Susan