CPE & CPS averages
What are the national average benchmark amounts for CPE and CPS for the various lead sources?
The numbers vary a lot based on programs, size of markets and level of competition.
These are some estimates of an averages across the industry from information I have seen recently.
CPS CPE
TV $2000 $1700
NP $1900 $1600
DM $2500 $2000
Int $600 $ 450
RD $2600 $2300
are these still the averages across industries for the CPS and CPE? i know how quickly things change and saw this was from 2005...i am really interested to find out what others are looking for as well.
also, what is RD?
RD is radio.
here are the current numbers we are seeing:
CPS CPE
TV $2200 $1900
NP $2000 $1750
DM $2500 $2000
Int $900 $ 600
RD $2600 $2300 - most radio is event driven
