Internet Marketing
With so many choices these days on the internet, what is the best way to get leads on the internet? Pay per click, Pay per lead, Cost per Action or Cost per thousand impressions?
I would think pay per click...Curiosity on what's behind that click will always get those interested and hopefully to buy in
It is always good to consider the objective of the campaign when preparing your marketing mix.
Pay per lead is nice because it is easy to track conversions. We use pay per click also which makes it easy to track activity but more difficult to track sales. Pay per click can also produce multiple "clicks" from a single user which will distort your evaluation of it's effectiveness.
