CPL
If the Radio CPL is dramatically higher than television, as stated in this workshop, why do schools/businesses bother with Radio marketing?
Nino, with radio we have seen more often than times that the CPL is higher than in TV or NP, however, often by adding radio to the buy you will see increases in lead generation with other media you are buying. Sometimes, radio will do even better than TV and NP, or as good, but more often than not it is a good option to add when you are looking to drive people to an event (an open house for example) or when you are looking to increase the effectiveness of your overall buy.
In recent weeks we have had some outstanding results with radio in some markets so I would highly recommend giving it a test to see what it will do for you, just don't over-commit by putting too much money into radio before you have seen results. Another option we have been successful with recently is setting up guaranteed CPL deals with radio stations where we have nothing to lose.
Nino, with radio we have seen more often than times that the CPL is higher than in TV or NP, however, often by adding radio to the buy you will see increases in lead generation with other media you are buying. Sometimes, radio will do even better than TV and NP, or as good, but more often than not it is a good option to add when you are looking to drive people to an event (an open house for example) or when you are looking to increase the effectiveness of your overall buy.
In recent weeks we have had some outstanding results with radio in some markets so I would highly recommend giving it a test to see what it will do for you, just don't over-commit by putting too much money into radio before you have seen results. Another option we have been successful with recently is setting up guaranteed CPL deals with radio stations where we have nothing to lose.
