Get Your Students Hired
This is a general discussion forum for the following learning topic:
Advising Students on Using Digital Career-Marketing Strategies --> Career Marketing Concepts
Post what you've learned about this topic and how you intend to apply it. Feel free to post questions and comments too.
Very, very insightful module. I found myself (both) learning and assessing my 'Keywords' as they relate to 'searchability' in the past? Most definitely areas for improvement in marketability and candidate searches.
Teach students that job searching is a marketing process, you must explain the objectives of each search activity, in addition, teaching them how they can monitor and measure each objective, will teach them to evaluate their performance to demonstrate perseverance and make adjustments until they achieve their objectives.
From this module, I re-learned the fundamentals of outbound and inbound marketing and how to relate it to career marketing for students. Having spent almost all of my professional career driven by KPIs, this lesson re-framed it in a way that I can teach it to students, again, as it relates specifically to career marketing efforts.
Having students better understand the concept of SEO and Key Word marketing was the most helpful information to me.
As a career counselor, I would encourage a student to think of their entire online presence as a marketing strategy for attracting potential employers. It is now important to have an online presence in the fields the student is seeking a career in, as well as specifically adding their own brand in a way that will attract employers (find me, become interested in me). A tactical use of keywords specific to the desired career will increase the number of potential employers that will find your students online presence.
I learned that explaining the value of and implementing KPIs can help job seekers focus on what they can control and might mitigate some of the emotional aspects of job searching. I plan to bring this sort of job search planning into the orientation program I'm creating.
This section was very helpful in explaining the difference between traditional career marketing and now with digital career marketing. I would think doing a blend of both OutBound and InBound marketing when looking for a job would be beneficial.
Key word search is useful. I learned abou the Word mapping software can do the job for you.
I feel old! Key word utilization, Boolean searches, KPIs, and inbound marketing are all new to me! This section opened my eyes to a lot of new things!
Job seekers should understand strategy, key word search utilization, and performance indicators. All to add to a robust job search and increase the effectiveness of your outcomes.
Boolean key search is an interesting way to approach a search to create a more complex multi-worded search
Even the simpler idea of using keywords related to your career with hyphens in your resume pdf or doc name is fascinating. Even finding something with a moderate search volume is a great search technique to use.
I love the outbound and inbound comparison and relationship to career marketing. Great concept that can be extremely relatable to students.
Teaching students to focus on key words when job searching is critical. Students need to make sure not to focus on quantity but quality.
This module was very informative, definietly learned a lot that I will be implementing. Especially with the "Key Words"
This module reinforces the fact that resumes are NOT a one size fits all document, and highlights the importance of customizing resumes to use the key words from the posting. This will become more understood as students grasp the idea that more and more employers are using computers to screen resumes and that the software is programed to seek out the key words used in the job posting.
The SEO keyword search was very informational. Helping the graduates to market themselves and students can see how they are found by recruiters. Traditional Career Marketing is something we all have to learn even as a Career Advisor.