I'm not a fan of the phrase, "projecting your presence." But I am a fan of the strategy and psychology of earning the respect of your online students with consistent communication and reading their bios so you know your students. In my forthcoming book, 10 Golden Nuggets, chapter 1 is the admonition to "know your students." I think it is sometimes an underestimated part of adult education in general but certainly in an online environment. I project my presence by knowing: my stuff, my students and my shortfalls (whereupon I ask for help from students). After asking my very first class in adult ed some 15 years ago, I asked the class if they minded my personal examples and stories and they told me they actually loved them because it made me seem more "human" and "relateable". Even in an online environment, it is important to earn the presence and the phrase used seems too condescending to adult learners.