Companies use social media and it has become an important part of a student’s life…thus moving it to the classroom is natural Launching a new brand in the age of social media Kellogg’s challenged ad agency Leo Burnett Worldwide to introduce their new brand Crunchy Nut into the VERY cluttered cereal market. The result? A successful PR event that utilized social media to extend their reach. Check it out… http://youtu.be/AneeqB5HeOo Do you remember this event? Or better yet, is the brand familiar to you? What is your opinion of the product launch?