As we know coaching should be tailored to the individuals personality,goals,and attitudes of the individual. I had some challenges with one of my a student whom I was coaching on personal conduct during a job interview. I realized very early that for coaching to be truly effective, the person being coached requires an openness to change which my student wasn't. My student also lacked a high enough level of self awareness to be able to recognize and accept his current reality. I tried to work with this individual to make him realize that it is okay to let his guard down and also follow instructions and more importantly to trust that he is not being interrogated.