<p>Marketing and budgeting is crucial to any business.&#160; As a business owner myself I use the 1/3 rule.&#160; I've learned that the sweet spots in business working in this way for me but may differ for education institutions.&#160; For my businesses I dedicate fund in this manner.&#160; 1/3 of profit goes to Income.&#160; 1/3 goes into business operations.&#160; 1/3 goes to business capital account/savings.</p>