I would say that as far as institutional marketing, my university is working pretty hard to improve in this area. We are a small private university, so the funds aren't always there for expensive marketing tools. We recently started airing commercials on television, which has been a big help in getting our name out to the public. We are updating and modernizing all of our brochures and publications to be more relevant to today's generation. We go to every fair and event that we can to get our university attention. I am excited to see how these new marketing strategies will help our university in the long run.