Discussions (Week/Topic 1): What publicity and public relations efforts does your school already have in place? What is working and what is not? What changes do you think you can make to improve your results? I think that building strong relationships is essential. Every member is crucial and important in building the marketing efforts. We currently have strong relationships amongst the staff and within the community. We work closely with South Florida Workforce and Vocational Rehabilitation. We attend and participate in job fairs and health forums. We also work with local high schools with job fairs and career expos. Outreach programs, such as the above mentioned, have been crucial to our growth and success. Internally, we have meetings and distribute surveys to the staff and the students to generate ideas. Some of our outreach programs were not successful, with a low turnout rate. However, we believe that with extra promotions and publicity we will achieve more turnouts in the future.