Social Media Use

Public

Discussion:

Hi Karina,

Excited to hear your enthusiasm for this topic. One of my favorite social media experts, Jay Baer, said people need to realize that social media has transformed to a skill. We don't think about it now but the telephone, fax machine, and computer were seen as simple "tools" when they were first introduced to us and they became skills when they became an integral part of our daily work environments. Using phone communication effectively to quickly develop rapport, sell products/services, and provide customer service are examples that we see all the time. Social media is now used in every-day business environments whether formal or informal and whether or not individuals are skilled or not. Thus, understanding the nuances of social media and having a different mindset that aligns with the culture of social communities, the expectations of users, and the communication styles/patterns of targeted audiences has now become a skill in its own right.

Robert Starks Jr.

Hi Karina, Excited to hear your enthusiasm for this topic. One of my favorite social media experts, Jay Baer, said people need to realize that social media has transformed to a skill. We don't think about it now but the telephone, fax machine, and computer were seen as simple "tools" when they were first introduced to us and they became skills when they became an integral part of our daily work environments. Using phone communication effectively to quickly develop rapport, sell products/services, and provide customer service are examples that we see all the time. Social media is now used in every-day business environments whether formal or informal and whether or not individuals are skilled or not. Thus, understanding the nuances of social media and having a different mindset that aligns with the culture of social communities, the expectations of users, and the communication styles/patterns of targeted audiences has now become a skill in its own right. Robert Starks Jr.