Hi Sarah,
It's great that you are teaching students to use social media as a career marketing tool - this is absolutely necessary. I'm curious if (and how) your department uses social media for issues such as student/alumni engagement, marketing & student awareness, event participation, etc. Does your department use the same branding/online presence strategies it teaches students to brand the CS department and market the department to achieve goals such as engage in employer outreach, recruit guest speakers or PAC members, increase office visits, workshop participation, etc. etc.? Because this course is less focused on teaching students to use digital strategies for career marketing (Which is what CS103 covers), I'm curious to hear more about your department's strategy and how you may be integrating social tools into your traditional marketing activities. Having relationships with industry experts helps so I'm glad to hear your friend is willing to present and contribute her expertise - it's so valuable when students hear from "outsiders."
Robert Starks Jr.