Social Media Use

Public

Discussion:

Hi Sarah,

Thanks for sharing. It seems more institutions are considering using a commercial platform like 360 Alumni. I know this particular platform appeals to institutions looking to engage alumni for crowd-sourced fundraising efforts and of course for continued brand affinity but I was wondering what your experience has been with alumni adoption. I've seen other institutions attempt to use commercial tools and have a very challenging time getting their alumni to actually use the technology because they seem to be most active on other available networks such as Facebook, LinkedIn, Twitter, etc. Although some institutions do data cleanses and batch register alumni based on emails, usage levels can be low. Do you have any information to share for others' benefit who may be considering a commercial software for their strategy? What have been the pros and cons? How have you addressed some of the typical challenges others face and what seems to be working?

Robert Starks Jr.

Hi Sarah, Thanks for sharing. It seems more institutions are considering using a commercial platform like 360 Alumni. I know this particular platform appeals to institutions looking to engage alumni for crowd-sourced fundraising efforts and of course for continued brand affinity but I was wondering what your experience has been with alumni adoption. I've seen other institutions attempt to use commercial tools and have a very challenging time getting their alumni to actually use the technology because they seem to be most active on other available networks such as Facebook, LinkedIn, Twitter, etc. Although some institutions do data cleanses and batch register alumni based on emails, usage levels can be low. Do you have any information to share for others' benefit who may be considering a commercial software for their strategy? What have been the pros and cons? How have you addressed some of the typical challenges others face and what seems to be working? Robert Starks Jr.