Hi Christina, Klout is a good tool to gain some simple insights such as weather or not your influence is growing and in what subject matter areas. Klout can also be used to find influencers on certain topics when building a PLN. However, be careful about getting caught up with trying to improve a Klout score - this can quickly turn non-productive. As long as social media is helping you accomplish your business goals, that's what matters most. Robert Starks Jr.