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The image of the institution should go just beyond pictures and testimonials. Processes should also be a part of it. How is the admissions process streamlined to make it easier for the student to apply and be accepted? Is the acceptance process smooth and efficient? What about student services? Instruction and grades? It is easy to paint an image of what could be possible at a university, however, there needs to more substance to the processes to make the students feel they bought into something valuable. 

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