Social media is a beautiful double-edged sword. While it makes it simpler for us to reach out to students and make them aware of their options in education, it makes it easier for students to spot check the information they receive from various schools and trade notes on enrollment and service experiences without too much effort or direct contact with a school. While it might make it easier for the student to dive right into an application, that's not always the best answer. Any admissions rep who understands how easily information flows should be able to appreciate how much more effort they will need to put into building a genuine relationship with the students they touch to make certain those students are being appropriately assisted. And students need to be taught that admissions reps are not only there to 'sell' them on a school, but can also help them make certain the school or program they're considering is really a good fit for them.
