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Avoiding Misrepresentation in Admissions - It's Time!

The recent Vatterott ruling has many talking ...and very nervous.  Needless to say, mystery shopping and training are at heightened levels.  HOWEVER...I have an additional idea.  What about training the team to help students make an informed decision that might just happen to increase enrollments at the same time?  

If your admissions training program still uses outdated sales techniques and offers little counseling services...it may be time to consider something new.  In addition, please make sure your training progam and practices are legally vetted.  

Sounds preachy I know...but this sector is just too important to so many to let ineffective training continue.  Admission reps deserve to be treated as professionals and need to be supported with higher level training than we've ever seen in the past.  

Thoughts?  Ideas?

I have benefitted from many of your webinars in the past.  I train all Admissions staff and have made many changes to techniques, altered perspectives with a new angle and have found it effective.  So thanks!  I am skeptical about the "counseling" word and that whole persona because I think that (some) admissions professionals take the counseling thing too far.  There's such a fine balance.  I also monitor admissions interviews and I deal with this issue on a case by case basis. - Lori

@lmerante :Hi Lori and thank you so much for your post.  I agree that some admission reps have taken the "counseling thiing too far" but what we're talking about is actually training then to do real, meaningful counseling.  I think it's very dangerous that some admission reps are "playing counselor" without the proper skills and training.  Imagine if they were trained to actually help students understand their full potential, options, and create a plan for success.  

I Think admission representatives need to be well informed because they can increase the number of prospective students in the institution. The prospective atudent needs to have the required information before enrolling.

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The Admissiond Rep has to love what they do.

We work as a group. No matter what position you have in the school, we must greed all the prospective students. The information must be available to all employees. Maintain meeting to discuss different approaches, and how to handle prospective students. It is really important to keep all staff engage on this process. Creating enthusiasm and interest.

 

Do the right thing, earned the propective student's repect. Give them all information for them to feel confidence about their desicion

to enroll into program. If for any reason, you dont' have or don't know the answer to their question, simply resources are and willing to assit for understanding.

I do not think this is hard at all. If you do the right thing everyday, having a mystery shopper should be not big deal.

Thank you for the thoughtful posts.  I also find that some people INTEND to do the right thing but still operate outside the lines based on misalignment of behaviors to set values.  In other words, they think and believe they are doing the right thing but in fact...are not.  

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