We are in the process of setting up a website for our school. The ideas from this module are great. We will definitely include an enrollment form now.I also love the idea of student/employer testimonials and faculty bios.

We are planning to have a web site designed for the school. Has anyone else done this? Was it successful?

In this section a couple of numbers were thrown out as... expectations for CPL. Do you have a general guideline for what CPL ranges are expected, good, bad, etc. for the different types of media. This would be helpful... What would be considered too high for a CPL for example...and something we should not run again (I know the extremes but... the grey area is more confusing). If you don't have general guidelines, could you tell me how I might go about 'setting' my expectations for CPL.

I understand that usually a majority of enrollees are going to come from the area where one's school is. However, @ our school we strive for a diverse market and try to get people from across the U.S. and some interenational. Do you have any suggestions for evaluating multiple markets. I thought that it might be a good idea to map the zip codes in our database to get areas of concentration--then evaluate those markets. However, I am not finding an easy, user-friendly and cost effective way to do that. I cant' go just by cities bc I don't know what cities are next to each other in say...New Jersey. Has anyone done this sort of thing and have any suggestions for me?

We have monthly starts; can you give me a few good ideas for creating urgency for the upcoming start vs. 2 or 3 months down the road?

What are the national average benchmark amounts for CPE and CPS for the various lead sources?

What is the typical cost of making a TV commercial. I have seen some agencies that have a "shelf" of commercial you can buy; isn't it better to have something created based on your specific school?

What is the average length of time you can expect to see a change in lead flow from radio advertising?

We use a third-party contractor to help us with our meda placement and work with the TV Advertising representatives. What are some things we need to watch out for in working with a third-party?

Do you have reference websites for internet market research?

I am so glad that I learned from this course the importance of tracking leads! I knew it was always important before but I realized how false some of my notions about advertising were. Now I know that the more detailed I am about tracking, the better I am prepared for creativitiy, negotiations, and future choices.

Which of the websites given in the course have other students found most helpful? Are there any websites you find useful that are not listed in the course? Thank you.

We also held an open house and invited businesses and community members along with a local radio station. This allowed us to give tours to prospective students. We also gave away school t-shirts, and enrollment information. The radio station broadcasted from our parking lot.

I LIKE THE IDEA OF HAVING THE SCHOOL ADVERTISE IN THE PUBLIC BUSES THAT RUN IN THE SCHOOL AREA. THAT IS VERY VISUAL AND ANOTHER WAY TO GET TO THE PUBLIC IN YOUR AREA OVER AND OVER AGAIN.

lAST MONTH WE DID THE STUDENT/EMPLOYEE DAY. ADMISSIONS AND PLACEMENT WORKED TOGETHER IN THE PROJECT. WE COOKED HOT DOGS ALL DAY AND SUPPLIED CHIPS AND SODAS, INVITED THE POTENTIAL EMPLOYERS WHO BROUGHT GOODIES AND MINGLED WITH THE STUDENTS. THE STUDENTS FELT GREAT BECAUSE THE SAW THEMSELVES WORKING IN THEIR FIELD AS WELL AS A FUN DAY FOR THEM.

In the Sundays Newspaper add we add "OPEN HOUSE ON MONDAY FROM 8:00 A.M. TO 7:00 P.M., VISIT OUR ADMISSIONS DEPARTMENT, TOUR THE CAMPUS AND TALK TO OUR FINANCIAL AID DEPARTMENT" This doesn't cost extra but it brings walk-ins every monday. Everything helps.

Our school has four starts per year. These are in the first part of Feb, May, Aug, and nov. As your modle suggests August is our largest enrollment, November is second with Febuary and May trailing. According to your modle Feb should be either first or second what are we doing wrong?

What techniques are avaliable to provide proper adjustments so that all media heve essentially equal CPS'S?

Is it better to work with an agency that is experienced in school advertising or is it better to work with an agency that knows your local market?

I need advice on how to deal with the following: First, what if the given budget is not accurate, meaning that even though the money is sectioned per media source per school per month on paper, the actual AP is so far behind that most of the sources we have are prepay only and the available funds do not match what's been written on paper? Second, our budgets are supposedly available monthly on a use-it-or-lose-it basis; there is no monthly or quartly rolling balance, meaning if I didn't use the money in April I can't add it in for June. How effective and realistic is this approach? Third, do you think it's better to estimate yearly starts and grads and adjust quarterly or hold schools to that annual number no matter what happens in reality?