R. Lynn

R. Lynn

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In this section a couple of numbers were thrown out as... expectations for CPL. Do you have a general guideline for what CPL ranges are expected, good, bad, etc. for the different types of media. This would be helpful... What would be considered too high for a CPL for example...and something we should not run again (I know the extremes but... the grey area is more confusing). If you don't have general guidelines, could you tell me how I might go about 'setting' my expectations for CPL.

I understand that usually a majority of enrollees are going to come from the area where one's school is. However, @ our school we strive for a diverse market and try to get people from across the U.S. and some interenational. Do you have any suggestions for evaluating multiple markets. I thought that it might be a good idea to map the zip codes in our database to get areas of concentration--then evaluate those markets. However, I am not finding an easy, user-friendly and cost effective way to do that. I cant' go just by cities bc I don't know… >>>

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