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Our school does not outsource marketing efforts to advertising agencies. Though they specialice in this area, we've had not so great experiences. We do all of our marketing efforts inhouse, however, I am the sole person responsible when foot traffic and lead generation is slow. Should I be alarmed by thinking I am underperforming? I gather data from just about every medium and the numbers are nowhere similar. What are some of the advertising methods that seem to work for any of you?
I second that. I am an admissions and marketing coordinator and when we are slow in enrollments my stress levels go high. Our school does not outsource to advertising agencies so I dont have anyone to blame in these situations but myself. What other resources have worked for you?
If your school becomes a test center for any type of certifications in your state, (preferably a test center for a field related to your schools area of expertise) you will have constant foot traffic and create brand awareness for nearly no cost. Free advertising
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