I have been teaching online for 10 years (for different universities), and I can tell you that there are no 2 classes alike. In the first chat, I usually mention the pitfalls of the class in general terms (i.e. no plagiarism, no late assignments, answer the topic, etc.). This last class, one student told me that this part is offensive to his intelligence. Oh, well, there is something new about each class.
I believe that the motivation process is one of the important, and the hardest to do. I always ask myself: Is this student need the extra push (cheering… >>>