Dr. Ronald Stover

Discussion Comment

Our campuses currently offer free health screenings at fairs and at the facility. Our students who study patient care are continuously involved with community projects that help the underpriveledged and needy (toy drives, food drives, clothing drives, etc.). When guest speakers are scheduled to appear at the campus, we advertise that it is open to the public - the turnout is usually great. Our assessment plans occur at the time of the function. A brief questionnaire is distributed to those persons utilizing our services, so that we may see "how we are doing." This information is used to review with… >>>

Dr. Ronald Stover

Discussion Comment

Reach Students and Prospects

Our visuals consist of: billboards, posters and bus/rail signs; no radio; and TV commercials produced by our advertising agent using our current and graduate students. It is my opinion that we should be using more print media opportunities. Our advisory boards consist of three individuals for each field of study offered at our schools. This is accomplished at each campus twice per year (officially) and quarterly (unofficially). The results of our board meetings have been excellent and have led to outstanding improvements to our programs and more job opportunities for our grads. Internet marketing would allow us to reach those… >>>

Dr. Ronald Stover

Discussion Comment

Information about your school

The majority of our information is distributed via advertising (billboards, yellow pages, employment guides, mailers, etc.). This part of the business is handled by the President/Owner and the Director of Operations. Our new strategies would include the use of as many forms of publicity as possible in order to save advertising dollars. We currently ask the school directors to perform this task, but, in the future, we will get the admissions representatives involved as it would be to their benefit for increased enrollments.

Dr. Ronald Stover

Discussion Comment

Publicity & Public Relations

Our PR department is non-existent, although we are beginning to lay the foundation for it. One of our campuses utilizes the local newspaper for publicity concerning their graduation ceremonies, community projects and graduate success stories. This does provide for a favorable image for the school and has been mentioned by prospective students. The major change that we will make is to model each campus after the previously mentioned campus.