Giving students good customer service allows students to feel like we as instructors care.
We need to make sure the students understand they can always communicate with us.
We need to give students extra time and help if needed and we need to make it seem like it isn't an inconvience for us. I've stayed behind on ranches and let students practice tying or walking horses more.
I have students who want to go to Vet School and I help them figure out ways to get there!
Making sure they understand they will always come first is a major prioritiy.