Susan Brattberg

Discussion Comment

We have recently started having regular open houses. We change our radio and newspaper ads to promote it, as well as put it on our website. We either send out an email or letter (if they don't have an email address) to invite past, present and potential students as well as corporate contacts. We follow this up with a personal phone call. We flyer drop the businesses in the area and then follow up with a phone call. This has been working quite well, however I think we can improve by making sure the local media always knows what is… >>>

Susan Brattberg

Discussion Comment

too many...

I think that we have too many programs in place. We've done every opportunity that has came our way and have not evaluated each one properly. I think that once we start evaluating each program we implement we will be able to decide which ones to continue or increase and which ones to stop or decrease. This will be much more efficient and less expensive.

Susan Brattberg

Discussion Comment

radio/internet/print

We use the radio to promote our school. Over the years people have came to recognize our jingle-so we have to stick with it now. In everything we do we direct people to our website where they can find out about our programs and submit inquiries. We've also been working at getting links on as many other sites as possible to direct people to our site. We haven't set up an advisory board yet, but after reading the info about it in this course we are planning on setting one up right away. This will work well since we are… >>>

Susan Brattberg

Discussion Comment

newsletters

We recently started an email database. Can you believe we weren't asking for email address until this year?!? We called all of our old leads to get as many email addresses as possible and have been collecting several this year. We send out a monthly newsletter with program info, labour market info and sucess stories. There are also links back to our website where people can send in an inquirey. I think that we will come up with more event to promote and put more effort into making sure that the press always knows what's going on at our school.