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How can online educators create a positive campus culture?

What suggestions do you have for creating a positive campus culture in an exclusively online college? We have poor retention and are trying to determine how we can improve retention.

For one we need strategically placed deadlines like on Wed and Friday as this keeps the students engaged in the class and more during the week. I would the students week to week access and not the entire course or all 5-9 weeks as this will overwhelm the student. Need to use a variety of teaching styles to appeal to the learning styles. 

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