Marketing
It is important for an agent to know and understand the various ways a school advertises. What are some good ways to understand and know these various way?
Making sure official marketing tools are being used when soliciting the overall product is a must. To better understand and or discover the different marketing tools and or strategies your school uses take a look at the school website you are affiliated with. There are also several other marketing tools/ websites you can view but I would recommend doing a little research to find the source that best represents you!
By knowing what advertisements the school puts out, an agent is able to enter a mutual understanding with the student and understand why they are here and what appeals to them.
I will usually research online or ask the local school their stipulations
Marketing provides various ways of promotional activities, for the school can involve flyers, radio, TV, and the Internet.