Get Your Students Hired
For this session, I learned how to focus my presentation. The worksheet was really helpful. By having a plan of action within my presentation, I am able to give more vital information and make sure that I cover all important details.
Samantha
I will be incorporating the value proposition into my interactions with students as well as my info sessions.
It's important to ask what other schools your student is also considering so you can professionally highlight the most meaningful point-of-differences to them. Sometimes your "competition" isn't just other schools, sometimes it's the student not choosing to further their education.
Visual aids such as powerpoints or marketing ad's are great resources to show value to prospective students.
Visual aids and the tour are keys to showing the prospective student the value of your school.
Be sure to listen to your prospective student. What one student sees as a value for your school, may not be seen as value to another person. The presentation needs to be tailored to who you are speaking to.
Finding out the value specific to the prospective by asking questions about what they are looking for in school is important.
Then you can highlight the specifics of what tthe school has to offer which meets their needs and fulfills their value perspective.
It is extremnely important to listen to the candidate - check in and give them time to think and respond or ask further questions as they gather information from the rep.
I specifically like how you must address the benefit by tailoring it to the client's needs. It is also important to complete check ins to assess how engaged the student is. Are they understanding?
The presenting value worksheet was very helpful - it is a good work sheet for making sure you are addressing what will benefit the student directly, how to tackle that risk as well. This prevents a feature selling and is focused on solving the students obstacles and reasons for making the change.