My idea is to have a pilot program that would space media ads from Monday afternoon on a start day and go to Thursday of a start week. We currently run the Media Ads from Monday to Wednesday. I would pick up the Thursday when we have a start on Monday. This allows the reps. time to meet and greet their students on a start date without having to catch a phone until Orientation has started. If this proved productive I would consider this plan for the rest of the month. The theory behind the Monday to Wednesday is that people change their lives on Monday to Wednesday. Is this theory true? What evidence is there to prove this theory.