Being in Admissions, we are typically the first "face" of the University that the students see/hear/feel. Product knowledge and continuous learning play a major role in how much buy-in we can accomplish with a prospective student. We need to be able to capture the "why" first - why is ECPI's program solving a problem for them, and why is our school one that can meet the need? How can what I say impact them, how can this bring value to their lives so that they are proud of the investment into themselves and their future? Being genuine and knowledgeable are keys to success. Also, knowing competitive advantages. - DeeAnna
