Marketing is part of running a school. We want to let the consumers know of our programs that will benefit them. However, there are specific rules of marketing that the school must adhere to. Schools must be cognizant of the DNC list and not make calls to individuals at their residences on that list. There are rules for spam via email. Obviously, hacking into anyone's email is a crime. Marketing must be ethical and should not promote services with exaggeration. All marketing materials must be reviewed by the management. Certain languages are prescribed, such as when offering financial aid, use te language -- financial aid is available for those who qualify.
