Shahid Ahmed

Marketing is part of running a school. We want to let the consumers know of our programs that will benefit them. However, there are specific rules of marketing that the school must adhere to. Schools must be cognizant of the DNC list and not make calls to individuals at their residences on that list. There are rules for spam via email. Obviously, hacking into anyone's email is a crime. Marketing must be ethical and should not promote services with exaggeration. All marketing materials must be reviewed by the management. Certain languages are prescribed, such as when offering financial aid, use… >>>

Clarity of information is necessary to communicate information to the stakeholders of the school -- students, staff, instructors, and agencies who rely on the school. Consumer information is an accreditation requirement and should be presented on the website according to the criteria outlined. Such information includes placement rate, retention, and licensing measures, when applicable. It is important to understand that information should be given to the prospective students as accurately and simply as possible, so the student can make decisions with the best knowledge available. Information about career planning, cost, retention history, and crucial to the prospective students. Any misrepresentation… >>>

This a very good chapter on enrollment with integrity. There are several crucial factors the admissions reps must conform to -- chief among them is: Disclosing school information with transparency, and not using superlatives or exaggeration when representing the school offering or facilities or staff or instructors. It is also very important that Financial Aid representatives follow the policies of the USDOE, such as not obtaining the student's FSA Id, and making sure that the student is truthful in filling in info on FAFSA. Admissions should not be venturing to give info about financial aid and should refer to financial… >>>

A very informative overview of the roles of the State agencies, Accreditation, and USDOE. A common theme is operating with integrity and professional student services. I have found that it is very important that each staff of the school deal with the students with transparency and provides all information for student decision-making. It is a great idea to manage student expectations, then delivering more than expected will create a positive relationship with the students. Meeting the accreditation criteria is very important, and this is best achieved by forming a leadership team that involves each department. Each accreditation criteria should be… >>>