Hello Angela!
Nice to virtually meet you! I work at a for-profit institution, so we use a platform called symplicity to post job leads and to share with students. Since students/alumni have to log into this platform in order to check job posts, I typically send emails out for job posts that are relevant to students in a specific degree program. I work closely with sharing job posts with upcoming grads, and recent grads, which help me focus my efforts in placing non-placed grads and upcoming grads.
Posting job posts in our student portal is also what I do. I need to do that more often vs. always sending out emails.
Hope this helps! I'm also trying to find ways to most effectively share job posts with graduates.
What type of institution do you work at?
Regards,
Ryan N. Parks