Customers
We have two customers, the student and the employer. It is important that we retain and train the student in order to please the employer. Of course being in proprietary ed we do not have any choice. As we watch the retention numbers dip down we can hear the FEDs howling for our charters. Retention will always be an issue but by working as a team we hope to improve them.
Good points, Paul! It goes without saying, one of the special characteristics of the career education community is that training an adult learner in employable skills to affect entry and promotion in a chosen career path is the hallmark of every career college's mission statement - that means following the competencies that employers want and need. When an adult learner sees relevance of what's being learned to his or her career or personal objectives, the first step of student retention has been accomplished.
