The problem with social networking is that too many people can influence prospective students by saying a school is this or that. I know it is up to the student to make an informed decision, but it seems that too many are only getting half of the story.
Social Network is the wave of advertising, individuals are able to connect to more schools and communicate potentially with students currently attending. I have seen my school do some promoting on Facebook trying to let students know what kind of programs are offered.
Our school uses Facebook to post events and activities for students and alumni. We also use the site to promote the school itself so that our subscribers can get up to date information about our programming. The hope is that they will pass this information on to their friends or relatives who might be interested in attending our school.
We haven't made it into the Twitter world yet but that is coming soon. I think that is the tool that most 17-22 year olds are using now more than Facebook.
We encourage students to create LinkedIn accounts as a networking tool.
Social networking has had a large impact on our industry. People like to follow and connect with companies that interest them and education is no different. Messaging to prospective and current students is necessary to stay current and connected. Our school has a great marketing team that understands the need for social media and networking. LinkedIn, Facebook, and twitter are all very active and full of interesting details for students and prospective students alike.
Yes, each one of our Admission's Representatives have a work Facebook page. The popularity of social networking offers a way for reps to communicate with prospective students and current students. Most people check their facebook everyday, so this at times could be a more effective way to reach someone as opposed to using regular e-mail.
Social Networking sites are really the wave of the future and critical to staying relevant. They do require monitoring and constant updating but well worth the investment. Also a great way for students to network with each other.
We, too, post topics, pictures, current events, etc. to our social media. Our current students enjoy it because it offers them the opportunity to share with others what is going on. Community members can also follow our page to learn about events they may wish to participate in. We have even gotten new leads from our page. I think this resource will continue to grow and develop.
We have developed a facebook and twitter account. Social media is extremely important for targeting students however flyers-print and tv ads and other forms of marketing are important as well when dealing with other generations.
Our college does use facebook, Instagram, twitter, and text messages on a daily basis. While we do use phone banks, we found few prospects actually answer their phone. We can leave a voice mail, we can then send a text and often receive an immediate response. Many students stay connected via social media.
Our college does use facebook, Instagram, twitter, and text messages on a daily basis. While we do use phone banks, we found few prospects actually answer their phone. We can leave a voice mail, we can then send a text and often receive an immediate response. Many students stay connected via social media.
Yes, we use social networking such as Twitter and Facebook. This is a very effective was to communicate with new students as well as continuing students. It seems that in today’s time, almost everyone has Facebook and or Twitter. The College that I work for found that the outcome of using social network is an easy way to get information out to the public.
That is so true, however if the school acknowledge the posting and offer a solution it can show how the school cares and takes their students success seriously.
The popularity of social networking sites such as facebook, twitter, etc., has not really affected the student population much at my institution. That being said, we still utilize those resources to reach those that do use them. The student base at my institution is considered non-traditional learners, which are typical 35+. We still get a huge investment of learners through social media and use those tools to update students, post news, etc...but we do not rely heavily on them for enrollment purposes.
I know my has social networking sites that are helpful to present, past, and future students. However i'm not 100% sure who/how it's monitored.
Our school does have a social networking site on Facebook. We are currently struggling with a disgruntled former student posting inappropriate things. This is a huge wake up call on how these sites need to be protected. I also think they can be a huge benefit to reach prospective students.
Our school posts daily on our facebook page. We post about job openings, any updates or news. I feel social media helps because it's a great marketing tool for any school. I am sure our school has a marketing plan that includes social media since we use facebook as a daily source. I think social media has helped when recruiting prospective students.
I feel as though one person in the organization or a close knit team should be the only ones allowed to update and communicate through social media. This allows for the communication sounds like it has come from one person, they are able to keep track of accurate information that is being posted, and able to provide valuable feedback to students. The more people involved in the social media account the more "sloppy" the communication may appear. Social media is a wonderful resource to use with contacting their students and provide them with helpful information when done right.
Schools now have their own social networking websites they maintain. It's an added bonus to be able to tell a student they can follow us here or there. It gives them the impression that the school is "cool" and aware of what's going on in the world.
We are very limited in our social networking for marketing. Our FB page is primarily utilized as an online community for current students and graduates.
